"The value is coming from the patient’s knowledge and experience"

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Topics include: Living Well

David Palacios, Head of Global Patient Relations, and Sanja Njegic, Head of Patient Advocacy & Relations in Europe at Novartis, explain how their company has moved from working with doctors and payers to working directly with patients. The interview was recorded at Eyeforpharma Barcelona 2016.

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Page last updated on June 16, 2016