"Social media is a powerful tool to engage with patients"

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We have evolved from paternalistic healthcare systems to systems where chronic patients are empowered and control the outcomes of their conditions. Lode Dewulf, VP Chief Patient Affairs Officer, believes that pharma has to listen to patients using various sources: patient organisations, social media and individual patients. The interview was recorded at Eyeforpharma Barcelona 2016.

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Page last updated on June 16, 2016